OLAY
About the Brand:
The Olay brand has expanded into a range of other products grouped in boutiques including Complete, Total Effects, Professional, Regenerist, Quench (North America), White Radiance (Asia) and Olay Vitamins (USA). Olay is the market leader in many countries including USA, UK, and China. Olay has extended its heritage as a moisturizer to stay looking young, to formally creating the anti-aging category in mass stores with the launch of Total Effects in 1999. Active Hydrating Formula, generally the least expensive variety, bears the closest resemblance to the pink "Oil of Olay" marketed in the US before the P&G acquisition. The launch was almost double the typical price of a mass market moisturizer at the time. Today, there are numerous products in market more expensive than Olay.
History:
Olay is a product truly born from love, as it was created by a man as a gift for his wife. In the 1950s, chemist Graham Wulff saw his wife Dinah s frustration with the thick, waxy beauty creams that came in shoe-polish tins. They left her skin looking greasy, and they certainly didn t fit with her feminine sensibility. Graham wanted to create a new beauty product for her one that could not only moisturize her skin, but also leave her feeling beautiful and feminine.
Together, Graham and Dinah fine-tuned everything from absorption and texture to the delicate pink shade and instantly recognizable fragrance. At last, the legendary Oil of Olay Beauty Fluid was born.
With his formula complete and the first batch mixed by hand, Graham enlisted the help of an advertising agency that he found in the Yellow Pages. Account executive Jack Lowe quickly became Graham s lifelong friend and business partner, and the two soon created a company to produce and market Oil of Olay.
Within five years, Olay was enjoying phenomenal success in South Africa, and in 1959 expanded into England, the United States, the Netherlands, Canada and Germany. Needless to say, the Olay business flourished. Eventually, Olay was sold to Richardson Merrill, which later became Richardson-Vicks. In 1985, Procter & Gamble bought Richardson-Vicks and gained the Olay brand.
In 2000, Procter & Gamble decided to shorten the brand name to Olay. The formula had evolved over the years, and the original name no longer fit with what women have come to expect from Olay a light, greaseless formula that absorbs quickly into the skin. Today, Olay is one of the most recognizable brands in the world. Yet through all the changes and innovations, the philosophy upheld by Graham Wulff remains just as relevant as ever: Help women look and feel beautiful. That s a potent formula for success.
Product & Ingredient Safety Promise:
Olay is committed to providing safe products to our consumers. Ensuring the safety of our products is a responsibility that Olay takes very seriously.
In fact:
Each year, Olay conducts over 400,000 safety and quality tests to ensure an excellent experience for women around the world.
All Olay ingredients must be substantiated for safety over a lifetime of intended use prior to manufacturing. As an example, we conducted over 250 separate safety evaluations for new Olay product formulations in the last year alone.
More than 1,000 Procter & Gamble employees globally work full time to ensure the safety and regulatory compliance of our products and operations, including more than 500 working directly on product safety.
Product Range:
- Total Effects range: Anti-ageing skin care products that moisturize & fight 7 signs of ageing
- Natural White: Fairness products with Triple Vitamin System that helps reduce dark spopts & lighten skin tone to give you a glow from within.
10 Item(s)
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OLAY NATURAL WHITE DAY CREAM
Rs299.00 -
OLAY NATURAL WHITE NIGHT CREAM
Rs299.00 -
Olay Regenerist Cream Cleanser
Rs349.00
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OLAY NATURAL WHITE UV BLOCKER 50 gm
Rs449.00 -
OLAY TOTAL EFFECTS 7 IN 1 ANTI AGEING CREAM GENTLE NON- UV
Rs699.00 -
OLAY TOTAL EFFECTS 7 IN 1 ANTI AGEING CREAM NORMAL UV
Rs699.00
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OLAY TOTAL EFFECTS 7 IN 1 ANTI AGEING SERUM
Rs700.00 -
Olay Regenerist Eye Lifting Serum
Rs899.00 -
Olay Regenerist Regenerating Cream
Rs1,199.00
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Olay Regenerist Night Firming Cream
Rs1,199.00
10 Item(s)
