YVES SAINT LAURENT

YVES SAINT LAURENT

THE COLORS OF PASSION. THE COLORS OF DESIRE. THE COLORS OF PLEASURE.
La Beauté Yves Saint Laurent, a world of seduction and emotion and the stage for expressing the eternal woman in a constantly reinvented way.

We needed to put a face to the woman I dress . .

In 1978, for the sheer love of women, the most Parisian of fashion designers created Yves Saint Laurent Beauté, a make-up line inspired by his collections. The palette of this dazzling colorist is an irresistible invitation for women to liberate their dreams and proclaim their beauty rather than covering up.

THE YVES SAINT LAURENT STYLE
For Yves Saint Laurent, each woman s beauty is unique. And there are many ways to interpret it in order to express the eternal woman reinvented. By turns mysterious, flamboyant, romantic, an ingénue and a seductress, the Yves Saint Laurent woman has a thousand faces and a thousand smiles. She is a modern-day heroine, liberated, daring and surprising. With her innate elegance, she adapts to every moment in her life, and this is what makes the Yves Saint Laurent woman so desirable.

THE REVEALER OF INDIVIDUALITY
What is make-up? A celebration? A ritual? A mystery? Or simply an aha moment of magic, a hand held out to the unknown, to hope and what a woman wants to find out about herself?

Far from corrective make-up that standardizes a woman s appearance, Yves Saint Laurent reveals her inner radiance. The ultimate touch of elegance that identifies and glorifies a very personal style. Going hand in hand with fashion, it coordinates with clothes and highlights the lines of her face. Her complexion is pure and glowing. Her eyes are adorned with precious materials, and her lips and nails are draped in luminous satiny lipstick shades and brilliant lacquers.

THE "ME" RULE
The theater of all desires, all emotions, La Beauté Yves Saint Laurent invites you on an adventure, the discovery of the true you, the elegance of make-up that brings out your unique beauty, and the pursuit of transcending seduction. There is only one rule: let yourself be guided by your femininity and desire to attract. Give your complexion its own special radiance, use color to shape eyes and lips that speak volumes about you. Say goodbye to the dull colors of self-effacing women. Opt for colors equal to your intentions, emotions, passions, desires and pleasures. The Yves Saint Laurent in Los Angeles, California

History:

During the 1960s and 1970s, the firm popularized fashion trends such as the beatnik look, safari jackets for men and women, tight pants and tall, thigh-high boots, including the creation of arguably the most famous classic tuxedo suit for women in 1966, Le Smoking suit. Some of his most memorable collections include the Pop Art, Ballet Russes, Picasso and Chinese ones. He also started mainstreaming the idea of wearing silhouettes from the 1920s, '30s and '40s. He was the first, in 1966, to popularize ready-to-wear in an attempt to democratize fashion, with Rive Gauche and the boutique of the same name. He was also the first designer to use black models in his catwalk shows.

Among St. Laurent's muses were Loulou de La Falaise, the daughter of a French marquis and an Anglo-Irish fashion model,Betty Catroux, the half-Brazilian daughter of an American diplomat and wife of a French decorator, Talitha Pol-Getty, who died of drug overdose in 1971, and Catherine Deneuve, the iconic French actress. Ambassador to the couturier during the late 1970s and early 80s was London socialite millionairess Diane Boulting-Casserley Vandelli, making the brand ever more popular amongst the European jet-set and upper classes.

In 1993, the Saint-Laurent fashion house was sold to the pharmaceuticals company Sanofi for approximately $600,000,000. In the 1998-1999 seasons, Alber Elbaz, currently of Lanvin, designed 3 collections.

Pierre Bergé appointed Hedi Slimane as Collections and art Director in 1997, and they relaunched YSL Rive Gauche Homme. Hedi Slimane decided to leave the house 2 years later.

In 1999, Gucci bought the YSL brand and asked Tom Ford to design the ready-to-wear collection while Saint-Laurent would design the haute couture collection.

In 2002, dogged by years of poor health, drug abuse, depression, alcoholism, criticisms of YSL designs, Saint-Laurent closed the illustrious couture house of YSL. While the house no longer exists, the brand still survives through its parent company Gucci Group.

The prêt-à-porter line is still being produced under the direction of Stefano Pilati after Tom Ford left in 2004. His style is decidedly more French than the overtly sexy image that Tom Ford perpetuated. .

Must Haves :

• 1. Opium Eau De Toilette
• 2. L Homme Yves Saint Laurent
• 3. Mascara Volume Effet Cils
• 4. Rouge Pur
• 5. Touche Eclat
• 6. Top Secrets Flash Radiance Skincare Brush

Fragrance Range:

• 1. Belle Opium Eau De Parfum
• 2. La Nuit De L Homme
• 3. L Homme YSL
• 4. Saharienne Eau Frache
• 5. Parisienne A L Extreme .

Skin Care Range:

• 1. Top Secret
• 2. Temps Majeur
• 3. Cleansing
• 4. Daily Care
• 5. Whitening
• 6. Anti Ageing

Make Up:

• 1. The Essentials
• 2. Complexion
• 3. Eyes
• 4. Lips
• 5. Nails
• 6. Accessories